| This line graph illustrates the growth in WebAhead SchedulingTM appointments scheduled over a 12 week period (Nov. 22, 2010 – Feb. 19, 2011). There is a desirable movement of peak volumes of scheduled appointments from beginning and end of the day, gradually moving to the middle of the day. This has resulted in a favorable outcome for this client as they are better staffed to handle peak volumes in the middle of the day, it has also resulted in more efficient use of resources as well as greater customer satisfaction. Over the 12 week period the consumers in this market became aware of the WebAhead service. The data shows that customers are more likely to come through out the day and may now be scheduling appointment times around their lunch times, because they are learning that they can get in and out of the location in less than one hour IF they use WebAhead SchedulingTM to make their appointment. |
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This slide shows the upward linear progression in WebAhead appointments scheduled over a 12 week period. The service was originally launched at 2 locations for the first 2 weeks. On day one from the time the service was live on the world wide web customers found the WebAhead service without being directed to go there. At week 3, there were four additional urgent care locations that launched the service and again on the day the service went live customers began real time scheduling of WebAhead appointments. We studied the web browsing path of visitors to the client’s web site and found that they would arrive at the urgent care web site landing page, then select hours and locations and then book the WebAhead appointment time. |
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In week 4 post go live the client sent out a U.S. mail post card to a targeted population within the 5 mile radius of one of the urgent care clinics that was having a grand opening. Media coverage about the new urgent care facility and the “first of its kind” smartphone WebAhead SchedulingTM service was very favorable and was picked up by 2 local TV stations. Correspondingly there was a surge in WebAhead appointment volumes.
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Slide C shows a 22% Increase in Total Customer Volumes in 30 days. Retrospective data for January 2010 without WebAhead is compared to same time period January 2011 with WebAhead service. Four of the 5 previously existing urgent care clinics experienced a growth in volumes in comparison to the same 30 day period in the previous year. One location Noblesville was not open in January 2010. The data of all six sites combine reveal a positive 22% increase in volumes. This includes the sum total of walk in visits and WebAhead visits combined for the 30 day period.
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